Digital marketing expert at NUVEW, helping businesses expand their online presence through custom website design and development & SEO.
You’ve probably heard that content marketing is an effective SEO tool since websites that deliver relevant, fresh content are favored by Google’s algorithm. In October 2022, Google rolled out a new update to its algorithm that aims to filter out content it determines is spam—including plagiarized material and content stuffed with keywords. Many businesses rely on Google search placements to bring in new clientele, and that includes law firms, so it’s important to optimize your content according to Google’s preferences.
Legal content allows you to establish your credibility and stand out from the competition. But knowing what content to create requires a strong understanding of your branding and SEO goals. Whether you’re new to content marketing or want to refresh your current strategy, use this guide to improve your website’s content so you can continue to get higher search result placements.
How Content Marketing Works For Law Firms
Content marketing isn’t as simple as writing content and sharing it. The truth is that content requires planning. A clear strategy ensures that your content has your best interests in mind and that each piece brings you closer to your goals. Here are some steps to follow when planning a content marketing strategy:
• Research. Identify keywords your audience is searching for and what areas are most...
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