Rank Tracking: How To Do It The Right Way - Search Engine Journal

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It’s still important to track keyword rankings if you want to maximize your SEO efforts.

Tracking keyword rankings can help you ensure that your website is visible, taking up valuable search engine real estate, and driving incremental traffic, sales, conversions, and revenue.

With the right tools, platforms, and processes in place, you can monitor how well your website is performing, helping you create an effective keyword research strategy that yields results over time.

You can also assess how your website is responding to changes in your SEO strategy to help boost traffic to your website and meet key performance indicators.

What Is Rank Tracking?

Rank tracking is still an important part of any successful SEO strategy and a key metric that most SEO pros, site owners, and marketers continue to measure.

It allows you to measure how effective your optimization efforts have been once your keywords start to rank and deliver traffic, revenue, and conversions over time, which is the goal of SEO.

Why Rank Tracking Is Important For SEO

If you have keywords that rank at the top of Google that don’t deliver any business value, then your SEO efforts have been wasted.

By tracking keyword rankings on a regular basis and analyzing trends over time, you’ll gain valuable insights...



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