By now, we don’t have to convince you of the benefits of search engine optimization (SEO). But is ranking on the first page of Google that critical?
The answer is a resounding yes. 75% of searchers don’t go past the first page of Google. If you aren’t at the top of search engine results pages (SERPs), the ROI of your SEO effort will likely drop tremendously.
But here’s the good news. There are multiple ways to get onto the top of Google SERPs—even for small businesses that don’t have a big SEO budget.
Let’s take a look at a typical SERP.
You’d likely encounter 3 main components: the zero-click search, PPC ads, and organic search results. You can optimize your content and website to appear on each of these sections to increase your visibility—so you get seen not once but three times by your target audience.
Get Featured in Zero-Click Search Results
There are different types of zero-clicks search results. Getting featured in the Local Pack is often the best way for local businesses to score the coveted “position zero.” The first and most critical step is to claim your Google My Business listing and complete your profile with a keyword-rich description, contact information, photos, and more.
You can also grab position zero by optimizing your website for featured snippets. Position your content (e.g., blog posts) as in-depth answers to your audience’s questions (e.g., as a how-to or FAQ section) and format it so search-engines can easily understand the information (e.g., using...
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Published by: Book Club