Walee Technologies (WALEE), Pakistan’s leading Influencer Marketing and Social Commerce SaaS platform, launched Pakistan’s first data-driven Influencer Industry Insights Report for 2021-2022 using its AI-powered social listening tool to help brands and agencies deliver a better return on ad spend (ROAS) for creator campaigns.
This report analyzes more than seven million data points, from tens of thousands of Instagram posts and covers 500+ million video views, to generate top performers by influencers, gender, engagement, content, campaigns, and more.
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The report shows that the fashion brand Sapphire has the highest average engagement rate (AER) of 52.6%, for major campaigns, defined as having at least ten associated influencers.
From a gender perspective, the performance of these campaigns showed the AER was better by the Top 10 male influencers – with an AER of 32% to 178% – compared with their female counterparts of 25% to 111%.
To provide additional value from a broad context, the report also cites a range of marketers including agencies, Ogilvy, Digitz Digitas, Starcom, and tech firms bSecure, providing additional analysis to the data.
Muhammad Ahsan Tahir, CEO Walee Technologies, said, “We are rapidly advancing Walee’s intelligence suite, helping brands replace personal preferences and biases, to...
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