improve the visibility and reach of a website, making it easier for potential customers to find and interact with a business online.

Search engine optimization, or SEO, is the process of optimising a website to rank higher in search engine results and attract more relevant, organic traffic. SEO is an important part of any digital marketing strategy, as it helps to improve the visibility and reach of a website, making it easier for potential customers to find an

d interact with a business online.

There are two types of SEO

On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic. This includes optimising the content and HTML source code of a page, as well as ensuring that the page is mobile-friendly and has a fast loading speed. On-page SEO also involves the use of meta tags, which are short snippets of text that describe the content of a page and help search engines understand its relevance to specific keywords.

Off-page SEO

Off-page SEO refers to the optimization of a website’s presence on the web beyond its own pages. This includes building high-quality backlinks from other websites, as well as social media marketing, content marketing, and influencer marketing. Off-page SEO is important because it helps to establish the credibility and authority of a website, which can influence its ranking in search engine results.

There are a number of factors that contribute to the success of an SEO strategy. One of the...

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