The nation's favourite 2022 Christmas adverts according to Google ... - Retail Times

Christmas TV ads are back and hitting our screens in the run up to the festive season. Google search data and social insights compiled by digital PR agency, No Brainer have revealed John Lewis as the UK’s official favourite festive ad.

Closely followed by Aldi, Asda and M&S, it seems the festive efforts of our supermarkets have hailed supreme over the likes of Boots and Disney.

Data also includes the top 10 ads based on release date, views and social reactions as well as the most Googled search terms relating to Christmas ads this year.

*Data has been collected during the peak release of Christmas TV ads season (data was collected between a variation of 1stNovember – 30th November) to ensure the most accurate results.

The UK’s overall top 10 favourite Christmas TV ads:

  1. John Lewis
  2. Aldi
  3. Asda
  4. M&S
  5. Disney
  6. Lidl
  7. Boots
  8. Tesco
  9. Sainsbury’s
  10. Morrisons

The UK’s top-viewed Christmas TV ad on social channels

Christmas TV Ad YouTube Video Views Twitter Video Views Insta Video Views TikTok Video Views Total
John Lewis 3,400,000 4,400,000 7,900,000 3,600,000 19,300,000
Aldi 4,200,000 4,400,000 221,400 8,300,000 17,121,400
Disney 5,500,000 36,300 N/A N/A 5,536,300
Asda 2,200,000 44,200 684,800 250,400 3,179,400
M&S 58,000 71,300 570,000 363,900 1,063,200
Sainsbury’s 306,000 34,300 87,000 N/A 427,300
Boots 199,000 5,876 83,500 2,082 290,458
Morrisons 194,000 7,360 20,400 1,326 223,086
Lidl 91,000 38,900 41,800 N/A 171,700
Tesco 77,000 11,100 18,100...


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Published by: Book Club