Christmas TV ads are back and hitting our screens in the run up to the festive season. Google search data and social insights compiled by digital PR agency, No Brainer have revealed John Lewis as the UK’s official favourite festive ad.
Closely followed by Aldi, Asda and M&S, it seems the festive efforts of our supermarkets have hailed supreme over the likes of Boots and Disney.
Data also includes the top 10 ads based on release date, views and social reactions as well as the most Googled search terms relating to Christmas ads this year.
*Data has been collected during the peak release of Christmas TV ads season (data was collected between a variation of 1stNovember – 30th November) to ensure the most accurate results.
The UK’s overall top 10 favourite Christmas TV ads:
- John Lewis
- Aldi
- Asda
- M&S
- Disney
- Lidl
- Boots
- Tesco
- Sainsbury’s
- Morrisons
The UK’s top-viewed Christmas TV ad on social channels
| Christmas TV Ad | YouTube Video Views | Twitter Video Views | Insta Video Views | TikTok Video Views | Total |
| John Lewis | 3,400,000 | 4,400,000 | 7,900,000 | 3,600,000 | 19,300,000 |
| Aldi | 4,200,000 | 4,400,000 | 221,400 | 8,300,000 | 17,121,400 |
| Disney | 5,500,000 | 36,300 | N/A | N/A | 5,536,300 |
| Asda | 2,200,000 | 44,200 | 684,800 | 250,400 | 3,179,400 |
| M&S | 58,000 | 71,300 | 570,000 | 363,900 | 1,063,200 |
| Sainsbury’s | 306,000 | 34,300 | 87,000 | N/A | 427,300 |
| Boots | 199,000 | 5,876 | 83,500 | 2,082 | 290,458 |
| Morrisons | 194,000 | 7,360 | 20,400 | 1,326 | 223,086 |
| Lidl | 91,000 | 38,900 | 41,800 | N/A | 171,700 |
| Tesco | 77,000 | 11,100 | 18,100... |
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Published by: Book Club