Once the standard for hotel website development, the traditional content management system, or CMS, was (and is still) used to store and serve elements related to content such as text, images and more to end users. Recently, aggressive advancements in technology are moving the traditional CMS to the back-burner in favor of a headless approach. So, what is a headless CMS?
A headless CMS is decoupled, or removed, from the front end of a website and offers a content-first approach that utilizes an API to access and display content. Alternatively, content is created managed and stored on the site’s back end, via a traditional CMS. In this post we take a deep dive into what going headless means for today’s hotel marketer.
Headless Websites for Hotels
Designed to render as quickly as possible, headless websites decouple your database from what a customer sees, and relies on multiple servers instead of one. In this scenario, one server acts as feed, while the front end pulls data and builds it into a compiled static version of your hotel website.
A headless website can be managed by way of a variety of content management systems, and allows you the option to update or change your CMS, while maintaining the same front end assets. Learn more about choosing the right CMS for your hotel website.
Big name brands like Netflix, Hulu and Nintendo are already utilizing this new technology, so we know headless is here to stay.
There are many advantages of going headless, however SEO and...
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Published by: Book Club