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SEO is more than just keywords, research, and technical cleanliness. All of these are fundamental to doing proper optimization, but our field can go beyond that. efforts can be separated into algorithmic and heuristic, both of which complement each other.
Algorithmic SEO is something that we’re familiar with - optimizing websites for search engines. All technical SEO and most of everything else fall under the heading of algorithmic. These are the best practices that must be updated and the things Google keeps changing up every few months.
Heuristic SEO is a little different. It’s an attempt to predict the needs of businesses and individuals to get ahead of the curve and start ranking for products and services that weren’t on anyone’s mind.
Algorithmic SEO
If there ever were bread-and-butter in SEO, it would be matching the needs of search engines. Even as we put the reader and user first, there are some fundamentals that need to be adhered to.
Most successful companies diligently follow the necessities of algorithmic SEO. All of the tools that are consistently used to , manage , and discover structural errors give insight into the preference of search engine algorithms.
We should be careful, however, when we consider algorithmic SEO as a way to satisfy Google’s or any other search engine’s ranking systems. Some of them are truly independently formed by the company owning the search engine. But a majority of the changes are user-driven.
One of the...
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Published by: Book Club