Creating a website where travellers can reach you directly is a great step in generating extra revenue for your hotel. However, to really be successful in meeting today’s guest expectations you need to pay particular attention to optimising every element of your website.
Users expect simple yet comprehensive, elegant, and intuitive websites that enable them to find the information they’re looking for. At the same time hoteliers need to have a website that drives significant business results by operating like a real ecommerce website.
This is tied to the fact that a hotel is so much more than rooms and beds – in 2022 your hotel and everything in it is a product that can be made profitable. Your website can help you unlock this revenue if it’s professional, attractive, and fully integrated. There’s a LOT that goes into accomplishing this but it doesn’t have to be as complicated as you think.
Let’s look at what it takes to optimise your website for conversion and how you can achieve it without hassle.
Table of contents
- 1. Core elements of a revenue generating hotel website
- 1.1. Design
- 1.2. Functionality
- 1.3. Discoverability
- 1.4. Responsiveness
- 1.5. Storytelling
- 2. Direct booking integration and conversion optimisation
- 2.1. Tips to increase conversion
Core elements of a revenue generating hotel website
Broadly speaking, there are a number of factors you absolutely need to get right to maximise the number of travellers who make a booking via your website.
Let’s go into...
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Published by: Book Club