Content is king! It was true when Bill Gates coined the phrase in his 1996 essay, and nowadays, it is absolutely critical to a website’s success and its search engine optimization (SEO). Although the internet is different now, searchers are still coming online to consume quality content, and they’re still looking for the most up-to-date information.
One of the most significant changes is the expectation of a holistic online experience. When performing a search and arriving on a webpage, users want to see all the information they’re expecting as well as any other relevant information, specifications, and media, all in a pleasant and easy-to-digest manner. In order to compete in this kind of search environment, webmasters and marketers alike are honed in on creating engaging content for users to give the best experience when visiting their sites.
Types of Content
To provide this experience, content creators are tasked with incorporating several types of content on their websites, depending on the topic at hand. The most common types of content include:
- Blogging
- Page copy
- Video
- Infographics
- White papers
- Webinars
- How-to’s and guides
Knowing what type of content to use to demonstrate a specific topic or goal can be the deciding factor for success. In the end, a good balance of these content types provides the type of holistic experience users are looking for.
Creating Helpful Content for Users and SEO
All this attention to the user experience is not lost on the Google gods....
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Published by: Book Club