As an agency, Omnizant is often asked about our approach to Search Engine Optimization (SEO). In the most basic sense, a great SEO strategy consists of three rounds of activity:
- Ensuring a website has no technical problems that prevent or limit its ability to rank in search engines
- Finding keywords that your audience is searching for and then creating content that appeals to those people
In this article, Omnizant’s Director of SEO, Eric Warncke, tackles some of the most common questions we receive about the second step — keyword research!
Q: What is keyword research?
A: Simply explained, keyword research is a blanket term for discovering what terms your audience is searching for on search engines like Google, so that you can create content that will hopefully help your law firm’s website rank at the top of search engine results pages (SERPs). The goal of achieving a top spot in the results is, of course, an increase in organic traffic to your website and more leads.
Q: At what point in the website development process should a firm do keyword research?
A: Keyword research should be done before any website development has begun. It is vital to know what keywords your audience is searching for so you can capture the largest portion of your audience possible.
For example, let’s say you are an attorney that specializes in personal injury cases and you are located in Cincinnati, Ohio; at the start of your website development project, you’ll want to know which keyword...
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