Tommy Lee-Zmuda, installer and founder of The Boiler Business, explains the importance of getting your business’ SEO right, starting with performing well in your local area.
In last month’s column, we introduced the ASK framework to help you focus on Attracting, Selling, and Keeping better customers. Today we will double down on local SEO, by far the best strategy for attracting new customers to your business.
Local SEO
There’s a lot of ‘one size fits all’ advice for using SEO and Google to attract customers to your business. Every time you open your email, you’ll probably see offers of help to achieve ‘five-star Google reviews’ and ones ‘to get you to the first page of Google’.
The truth is that Google has learned to spot the people who have tried to cheat the system over the years. Trying to cheat your way to the top of Google search results will most likely be a waste of time and money.
Also worth pointing out is that ranking on the first page for a local company is simply not good enough. To grow your customer database, you must start by building a lead-generating website that delivers new leads consistently. Most businesses that are crushing it will rank in the Google Map Pack, the top three businesses typically featured below the map that appears on a Google search.
Before getting into the nitty gritty jargon of SEO, you need to remember the number one rule. Your online business doesn’t need to be perfect, it only needs to be better than your local competition.
SEO...
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Published by: Book Club