HDW Marketing increases client revenue by over £33,000 in 2022 - Lancashire Business View

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The team at HDW Marketing specialises in both social media marketing and Google Ads, which are ‘The Golden Marketing Duo’ according to HDW Marketing’s director Harvey Wilkinson.

In early 2022, a local business approached HDW Marketing with its issue regarding website traffic and online sales. They knew they had a great product and great service as they’ve sold in-store for over 30 years but couldn’t figure out why their website wasn’t generating sales. The team at HDW Marketing noticed that there’s a lot of competition online in their industry and that their client wasn’t showing anywhere near number one on Google search results.

HDW Marketing worked their magic with Google Ads and Search Engine Optimisation for around 11 months, boosting their position to the top of the search results which led to the below figures!

Client online results in 2021:

  • Total Orders: 184
  • Total Revenue: 4,724

Client online results in 2022:

  • Total Orders: 993
  • Total Revenue: 37,845

Total Revenue Increase: 33,121

Managing director Harvey Wilkinson’s top 3 tips on Google Ads:

  1. Configuration is key - If you’re targeting the wrong audience via poor configuration you may as well burn your cash

  2. Carry out a website analysis - If your website is outdated, boring or not clear, don’t waste money on ads! People will click on your ad and then click right back off. Fix your website, then run ads.

  3. Choose the right marketing agency - Don’t try and run the ads...



Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMif2h0dHBzOi8vd3d3LmxhbmNhc2hpcmVidXNpbmVzc3ZpZXcuY28udWsvbGF0ZXN0LW5ld3MtYW5kLWZlYXR1cmVzL2hkdy1tYXJrZXRpbmctaW5jcmVhc2VzLWNsaWVudC1yZXZlbnVlLWJ5LW92ZXItMzMtMDAwLWluLTIwMjLSAQA?oc=5

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