Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google's Search Liaison, Danny Sullivan, responded to the SEO community about Google's stance on such AI-generated content.
Tony Hill posted the example on Twitter that was viewed almost 80 thousand times and retweeted close to a hundred times. He said, "http://BankRate.com, one of the largest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and SEO."
He shared this screenshot where you can see Bankrate saying, "this article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff.":
Danny Sullivan replied on Twitter referencing the previous comments they said about using AI to write content. He said, "As said before when asked about AI, content created primarily for search engine rankings, however it is done, is against our guidance. If content is helpful & created for people first, that's not an issue."
Danny added that the "key to being successful with our helpful content system -- and if it's not helpful content, the system catches that." Then he references the Google spam policies where he said, "Our spam policies also address spammy automatically-generated content, where we will take action if content is "generated through automated processes without regard for quality or user...
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Published by: Book Club