All the buzz these days is around AI, artificial intelligence, as a Googler killer, Bing’s plans to add ChatGPT, and also as a tool, we can use for our own websites. Recently, Bankrate was highlighted as having some of its content written by machines but reviewed by human editors, and the SEO community wanted to know Google’s policies around these efforts.
Bankrate example. The example was highlighted by Tony Hill, who posted on Twitter that “BankRate.com, one of the largest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and SEO.”
The screenshot reads “this article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff.”
The potential issue. If we can have machines and AI write content for us, then the amount of content that can be produced at incredibly low costs can be somewhat exciting and, at the same time, frightening. Exciting for content networks as ways to cover more for less but also frightening for consumers and search engines as to what to spend your time reading and what Google should rank in search.
So much content is being produced daily already; how much more can we consume, and how much more does Google need to crawl, index, and decide to rank for a given query?
Also, just this morning, we heard that CNet is quietly using AI to write entire articles from the ground up.
Google’s statement. Danny Sullivan, Google’s Search Liason, ...
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Published by: Book Club