Google is bringing personalized search to ecommerce sites in its latest updates to Google Cloud.
Google Cloud is launching four new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management.
- A personalized search and browsing experience for ecommerce sites.
- An AI-powered solution for checking in-store shelves.
- An AI-driven product recommendation system.
- A tool that uses machine learning to arrange products on websites.
Here’s more about each of the new tools.
Personalized Search & Browsing For Ecommerce Sites
Google Cloud has introduced an AI-based tool that personalizes what customers see when they search and browse an ecommerce website.
The technology enhances the capabilities of Google Cloud’s existing Retail Search solution, helping to create a more seamless and intuitive online shopping experience.
The AI system behind this new tool can identify customers’ preferences by analyzing their behavior, such as the items they view, add to their cart, and purchase.
It uses this information to adjust the search results and prioritize products for a more personalized experience. The personalization is specific to the retailer’s website and is not connected to the customer’s activity on Google.
AI-Based Product Sorting For Ecommerce Sites
Google Cloud is launching a new AI-powered tool for ecommerce websites to improve the browsing and product discovery experience.
This feature uses machine...
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