Maybe you’ve heard the term "Drip Email" or "Drip Email Campaigns?" Perhaps you’re not exactly sure what that is or how it is one of the most effective ways to retain and convert leads.
First, let’s talk about leads themselves. Before you can retain or convert a lead (much more about that later), you need to acquire or generate the lead. That task is usually performed in a few different ways. You can run pay-per-click (PPC) campaigns on Google or Facebook, which are the two most common PPC platforms, you can run a bulk email campaign (although that is typically frowned upon for various reasons), or you can supercharge your website’s SEO (search engine optimization) in order to increase your online search results. You can also combine your own SEO practices with sites that work to enhance your online presence and provide search engines with multiple ways to reach your business and your website. Websites like the Global Photographer Directory do just that: provide an enhanced SEO strategy to populate search engines like Google, Bing, Yahoo, etc. with more than just one way to reach your business. More than just one way the is key!
Enough about lead generation. Let’s talk about lead retention and conversion. Let’s look at each of these activities separately:
Lead Retention
Once you acquire a lead, you need to find a way to convert that lead into a paying client. You also want to reduce or limit the number of competitive businesses that person (or business) is communicating...
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Published by: Book Club