Digital marketing has exponentially grown over the years and is revolutionizing how companies engage with their target audience. With internet users accounting for 63.5% of the world’s population, entrepreneurs are leveraging cutting-edge digital platforms to showcase their businesses to consumers online.
A recent Statista report predicts that companies globally will spend approximately $701.20 billion in 2023 on digital advertising. Another research submitted by Orbelo states that the figures will likely reach $876.1 billion by 2026. These statistics show that companies believe in the success of online advertising and are willing to stretch their advertising budgets.
This article focuses on digital advertising, expounding on how it can significantly help your business grow.
Let’s dive into the details:
1. Online marketing levels the playing field
Considering conventional ad campaigns are labor intensive, their cost of production could easily go off the roof, making it difficult for small businesses to keep up with the investment. As a result, only large companies dominated the space.
Digital advertising has broken these barriers. It offers SMEs an extensive list of platforms they can benefit from to engage with prospects. Google, Facebook, Twitter, Instagram, Snapchat, Tiktok, Microsoft advertising, and Amazon are excellent examples of digital platforms that start-ups and small businesses can use to deliver content that attracts engagement.
2. Enables companies to create...
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Published by: Book Club