Even the best content won’t do you much good if no one can find it. That’s why SEO is an increasingly important part of any law firm’s digital
strategy. Any content you create needs to be designed with optimization in mind so that you can reach a relevant audience that’s seeking the information you can provide. Sometimes the term “SEO” can be intimidating, but it need not be.
22 Tactics For SEO That Aren’t Too Technical
1. Understand a Whole SERP Strategy
An entire SERP strategy will analyze the keywords you are targeting and provide a roadmap for creating content. Look at featured snippets and who is ranking for them, as well as who is ranking at the top of the page on search results. You may be able to determine what opportunities are available.
2. Remember E-A-T
The qualities of expertise, authoritativeness, and trustworthiness make great content. Google states that your site as a whole needs to demonstrate these traits.
If you’d like to learn how to create quality content for your firm, check out this complimentary eBook: Law Firm Guide to Content Marketing eBook
3. Keep ‘Page Experience’ in Mind
User experience has always been at the heart of good SEO. Google announced that page experience signals would be included in Google Search rankings. For now, check out Google Search Console’s new Page Experience Report to evaluate your performance and prepare for any improvements that’ll need to be made by then.
4. Consolidate Webpages
If you have multiple web pages around...
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