This day in search marketing history: January 30 - Search Engine Land

Analytics firm Jumpshot shuts down

In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast.

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations.

Articles from Vice, PC Mag and Motherboard claimed that Avast and Jumpshot were “secretly harvesting” users’ browsing behavior, packaging it and reselling without their full knowledge.

Fishkin defended the company and faulted the publications for what he said was incomplete and biased reporting.

Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

Dig deeper:

Also on this day

2022: This document explained how SafeSearch works and added some troubleshooting.

2020: The new-ish Apple Maps has a range of improved features and content

2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta.

2019: In anticipation of the old Google Search Console going away, Google moved the security issues into the new version.

2019: Google began incorporating YouTube into its Search Partners network.

2019: While Amazon and LinkedIn cracked the top five, Marketing Land’s Digital Agency Survey found second-tier platforms were much less likely to see spending increases in the coming year.

2019: Microsoft released three location APIs: Bing Maps...



Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktMzAtMzkyMzM10gEA?oc=5

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.



Published by: Book Club