The recent launch of ChatGPT by the San Francisco-based research laboratory OpenAI has set the internet ablaze. However, before using ChatGPT to crank out SEO content, it’s crucial to understand the technology’s capabilities, limitations, and how search engines deal with AI-generated content.
While ChatGPT can certainly streamline the content creation process, overreliance on the technology can backfire if you’re not careful. It’s important to remember that while the technology is powerful, it should be used strategically as a way to complement your own skills and expertise.
What Is ChatGPT?
ChatGPT, which stands for “generative pre-trained transformer,” is an artificial intelligence (AI) language model designed to generate text that is easy to read and understand — as if it were written by a human — based on user inputs. The free service went live in November of 2022 and surpassed 1 million users within just five days. Since then, people have been using it to write movie scripts, analyze their code for bugs, and even write college-level essays complete with cited sources.
The impressive performance of ChatGPT has many lamenting the death of the student essay and some going as far as calling it the “new Google” or even the “Google killer.” In fact, Bing is said to be implementing ChatGPT as a question-and-answer interface. Whether or not those claims are valid remains to be seen, but for those like me who work in search engine optimization (SEO), ChatGPT and other AI...
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