It’s common for marketers to target individual keywords when creating and optimizing content. Still, topic clusters are an even more powerful way to do keyword research.
With topic clustering, you can get results from the individual terms you target plus build a robust collection of relevant, associated keywords to drive more traffic to your website.
On January 25, I moderated a webinar with Dave Snyder, CEO and Founder at CopyPress, and Sabrina Hipps, VP of Partner Development. They demonstrated how to build a better keyword universe for your marketing efforts.
Here’s a summary of the webinar. To access the entire presentation, complete the form.
The Problem With Search-Focused Content
Search-focused content production is still primarily focused on “traditional keyword research,” or “linear keyword research,” which includes:
- Bad data.
- Limited scope.
- A focus on a single keyword rather than intent.
- Waste and redundancies in your content strategy.
- Inaccurate ROI modeling and forecasting.
- A significant amount of labor to scale correctly.
- Increased possibility of poor data accuracy from third-party tools.
As you can see, traditional or linear keyword research typically focuses on singular keywords. It doesn’t focus on things holistically, and it doesn’t focus on user intent.
How Topic Clustering Solves Search-Focused Issues
Taking a clustered approach towards related words could lead to something worth the expense of adding to your content.
Topic clustering:
- Minimizes...
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