[author: Vondrae McCoy]
Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every day (HubSpot). In 2023, online video is expected to account for 82.5% of web traffic. If those figures make you want to ramp up your law firm’s video marketing strategy, you’ll want to read the 10 techniques below. In this article, we reveal some of our favorite tips to help you create compelling, inspiring, and actionable online videos for your law firm.
1. Hook the Audience’s Attention in the First 10 Seconds
One-fifth of video viewers click away within the first 10 seconds. That means you only have a precious few moments to capture their attention. Try sparking curiosity right away by asking questions or offering a teaser, or beginning with a statement that immediately conveys the video’s value.
2. Optimize Videos for SEO
Videos embedded in your law firm’s website can boost your search and SEO rankings, as long as they’re optimized properly. There are lots of things you can do to ensure your website videos are positively affecting your SEO efforts, the first of which is simply hosting it on your own domain. Descriptions are also key since they allow Google’s algorithms to understand what content is in the video. Also, tag them with relevant keywords and make sure to create unique and descriptive titles.
3. Ensure Videos are Branded
No matter what type of video your law firm is producing, consistent branding is key. You...
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Published by: Book Club