New data from Navii’s Digital Health Check suggests that SMEs are failing to take adequate steps to ensure a visible online presence.
The digital health of an organisation is tracked via website, SEO and social media best practices, surveyed companies scoring an average of 32.2% on overall health. The average business scored just 42.8% on website basics including having a clickable phone number and displaying key information such as opening hours and key contact information.
The Digital Health Check surveyed SMEs across a range of industries, including education and training, retail, tourism, health care and hospitality.
Socials
An assessment of Facebook scores saw just 18% of best practice markers achieved. The health check assessed businesses for indicators such as ‘posted a minimum of two posts per week’, and ‘received at least five recommendations in the past two months’. Instagram saw slightly better results over Facebook at 25%, with the assessment checking for signals of health including ‘listing your account as a business account’, ‘using Instagram Highlights’, and ‘using hashtags on every post’.
SEO
On an assessment of search engine best practices, SMEs scored an average of 22% for Google My Business and local search and 30% for SEO best practices. The SEO assessment examined simple best practices such as having a content-rich website, being indexed in Google and ensuring your homepage meta title and description comply with Google’s recommendations.
Liz Ward,...
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