Image SEO is an intriguing niche because of the immediate impression images make when viewed.
Read on and I will share a comprehensive overview of my image SEO “secret manual.”
In this article:
The impact of images
Images are important because they communicate a wealth of information quickly, just with the initial view.
Logos are one example. Effective logos convey a unique identifier specific to one company.
They can include a mix of words, letters, and graphic iconography that references the company’s products, services, industry category, or even corporate ethos.
Other examples of highly communicative images include:
- Splash banners that are the center point of some websites’ homepages.
- Product images in e-catalogs.
- Avatars that represent one in social media.
- Portrait photos.
- Graphs of statistics.
- Diagrams.
- Maps.
- And the once-trendy infographic.
Image search has long been one of the top-used search vertical types. Consumers commonly search for images when they:
- Are shopping for products where a visual aesthetic may be important.
- Want to see what a subject looks like.
- Are comparing products.
- Are looking to understand how to identify subjects.
- Need to comprehend geographic or statistical information.
Because of consumers’ high interest in images, search engines have long worked on sophisticated methods to associate images with searchable keywords.
They have woven images into the keyword search results in what is frequently called “federated or “blended search.” Google...
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