Google Updates Structured Data Guidance To Clarify Supported Formats - Search Engine Journal

Google clarified the structured data guidance with an explanation of why JSON-LD is preferred and to confirm that Microdata & RDFa are fine

Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.

TRY FOR FREE

Google updated the structured data guidance to better emphasize that all three structured data formats are acceptable to Google and also explain why JSON-LD is is recommended.

The updated Search Central page that was updated is the Supported Formats section of the Introduction to structured data markup in Google Search webpage.

The most important changes were to add a new section title (Supported Formats), and to expand that section with an explanation of supported structured data formats.

Three Structured Data Formats

Google supports three structured data formats.

  1. JSON-LD
  2. Microdata
  3. RDFa

But only one of the above formats, JSON-LD, is recommended.

According to the documentation, the other two formats (Microdata and RDFa) are still fine to use. The update to the documentation explains why JSON-LD is recommended.

Google also made a minor change to a title of a preceding section to reflect that the section addresses structured data vocabulary

The original section title, Structured data format, is now Structured data vocabulary and format.

Google added a section title the section that offers guidance on Google’s preferred structured data format.

This is also the section with...



Read Full Story: https://news.google.com/rss/articles/CBMicGh0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL2dvb2dsZS11cGRhdGVzLXN0cnVjdHVyZWQtZGF0YS1ndWlkYW5jZS10by1jbGFyaWZ5LXN1cHBvcnRlZC1mb3JtYXRzLzQ3ODU0NC_SAQA?oc=5

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.



Published by: Book Club