How well do you know Amazon’s SERP tactics? The answer to that question can unlock results in your search marketing campaigns to optimize your ad spend and augment your strengths.
Fifty-nine percent of consumers start their shopping journey on Google, making it a must-have place for companies to advertise their products, and Amazon is no exception. Not surprisingly it had successfully established itself as a top player on Google, with its massive marketing budget and unparalleled visibility. Given its marketing muscle, Amazon is a formidable competitor in almost every product category on Google.
Despite this, retailers can effectively compete against Amazon on Google by adopting a three-pronged approach. If you are a marketer at the retailer or agency representing the retailer, you must understand Amazon’s tactics across search engine results page (SERP) features. By monitoring Amazon’s Share of Voice (SOV) trends, you can make informed decisions on allocating marketing budget by reducing ad spend in segments where Amazon’s presence is strong and reallocating to where they’re weak. And you can thoughtfully invest to appear in SERP components that are rising above the fold on Google. Latter is especially important now as Google is making a lot of changes to its SERP.
Find Opportunities Across SERP Features
To excel as a retail search marketer, it is imperative to understand Amazon’s SERP tactics.
How Amazon’s SOV is trending across Google Shopping Ads and Text ads provides...
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