[author: Noreen Fishman]
Google’s secret sauce is hard to understand, making a digital marketer’s job difficult. Luckily, some of Google’s top team
members are willing to share the latest updates. Understanding these changes allows us to evolve our strategies and better optimize. Here’s the most recent note from Google and how it relates to SEO marketing for law firms.
In recent content from Google’s John Mueller, he suggests keeping the
HTML element section “clean” to ensure that search crawlers can better understand your website. On a Reddit thread where users asked about whether HTML code placement can affect SEO issues, he said that the answer is yes. The placement of HTML code could adversely impact SEO marketing for law firms if it doesn’t appear at the top of the page.
In his remarks, Mueller uses the term HTML Headers. However, the
element isn’t typically referred to that way. For context, HTML Headers are generally understood to reference the element (meaning H1, H2, H3, and so on). Header elements are a specific HTML component known as
which contains things like the menu or company logo. Further, the Head HTML element is a section at the top of the HTML document with metadata about the document itself (such as the title and meta description). It’s important to note that when Mueller references “headers” he is specifically talking about the
element.
Related: SEO for Law Firm Websites eBook
He also stressed the importance of keeping the
section of the HTML...
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Published by: Book Club