What is Google's Bard and how is it different to ChatGPT? - The National

Alphabet's AI answer to Microsoft is now open to a limited audience

It took a little more than two months for ChatGPT to attract more than 100 million users and to wake a sleeping giant.

On Monday, Alphabet and Google chief executive Sundar Pichai announced in a blog post a new conversational artificial intelligence service called Bard.

With the announcement, the world's third-largest technology company by market capital is taking direct aim at its next largest rival, Microsoft, which has ploughed at least $11 billion into ChatGPT, the viral AI service created by the non-profit OpenAI.

The new tool from Google begs the question: how is it different from ChatGPT?

Bard's features

Bard is expected to render stories just like this one obsolete. This is, after all, a news article written to answer the questions readers most likely will search for on Google about Bard.

Perhaps you ran a Google search on “Bard ChatGPT” or “how is google new thing different ChatGPT”.

Hopefully, this story ranked near the top to answer these queries.

Writing this story is a way of generating traffic for The National while — in my defence — addressing a societal need of informing the public in an accurate and timely way.

It is a story optimised for search engines such as Google. The search engine is often the first stop for people to gain access to news these days and it is a powerful traffic generator for media sites.

I admit, I consulted with our dedicated search engine optimisation (SEO) editor...



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Published by: Book Club