GR0 cofounders Jon Zacharias and Kevin Miller are experts at adapting. Whether it’s overcoming their addictions, launching a company at the start of COVID, or weathering the recent economic downturn, these two entrepreneurial mavericks prove time and time again that flexibility, FITFO, and a fast pace are the key ingredients to success — especially while building a digital marketing empire.
The best-friends-turned-business-partners started off on dramatically different paths. Miller grew up in Ormond Beach, Florida, attended the McDonough School of Business at Georgetown University, then moved to San Francisco to work for Google. Meanwhile, Zacharias was raised in Los Angeles, got a law degree from the California Western School of Law in San Diego, and spent ten years studying Search Engine Optimization before a chance meeting and unique project brought them together.
“I actually moved to L.A. without knowing a single person,” says Kevin, who was a recovering addict at the time. “I went to AA because that's what you're supposed to do when you move to a new place as a recovering addict. That’s where I met Jon, just by random chance.”
“We were both digital marketing experts, so it was just very easy to relate, and we were both sober. We were both trying to rebuild our lives,” explained Zacharias. “Sometimes timing is more important than anything.”
The timing was perfect when Zacharias heard Miller mention something near and dear to him during that first meeting. “He was...
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Published by: Book Club