Local SEO is the best way to get your business found online by people looking for products or services within a close vicinity. It’s also one of the most effective ways to boost your website traffic and grow your business.
If you’re new to local SEO, here are some helpful tips to help you get started. These local seo tips will give you more visibility on the web and connect you with ready-to-buy customers.
Keyword Research
Keyword research is one of the most important steps in local search engine optimization. It helps your website rank better for relevant keywords, and it also allows you to brainstorm intriguing content ideas and understand what your target audience needs.
As part of your local SEO strategy, you’ll want to identify keywords with high search volumes and low competition. This will help you drive more traffic to your site and turn those leads into paying customers.
A good way to start is to use tools like Google’s Keyword Planner, which can source search volume data for a variety of location-based queries. This can help you create a list of keywords to optimize for in your content and on-page.
Using keyword research to your advantage is especially useful during the pre-buyer’s journey. By targeting terms that a potential customer might be searching before they’ve become aware of their problem, you can attract them to your website before they realize they need to buy.
On-Page Optimization
On-page optimization is the process of optimizing the content on a...
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