Get a top spot in search results with these simple tips
Organic search engine optimization, or SEO, allows you to obtain a top spot in search results through unpaid, algorithm-driven methods that translate to increased page traffic and conversions.
By optimizing your website’s content, on-site elements and authority, you can tap into the 90% of Google searches that land on Page 1 results.
Read on to see what that means for you.
1. Optimize your content. By making sure there are relevant keywords throughout each visible part on your website — each new page, each new blog post — you can increase your visibility to searchers in your market.
A simple way to get your site above others is to ensure the freshness of its content by adding the current year, and in some cases even the month, into the body and even title of your pages. Adding the current year helps users identify your content as fresh and relevant, thus increasing their likelihood of clicking through.
2. It’s not always what’s visible on-site. If the experience of accessing a website is friction-filled, visitors may not stick around long enough to explore the content. To check how fast your
website speed is — under three seconds is an ideal response time — enter its URL into Google PageSpeed Insights, a free tool that reports the user experience of a page on both mobile and desktop devices and gives suggestions on potential improvements.
Other
on-site elements that impact SEO might include schema markup, which is...
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Published by: Book Club