Google Analytics: New Features For Managing Large Data Sets - Search Engine Journal

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls.

  • Improved data quality identification makes it easier to to address quality issues.
  • Expanded data sets for Google Analytics 360 properties provide more detailed and accurate reporting.
  • New sampling controls for Google Analytics 360 properties allow users to adjust the level of precision and speed in their explorations.

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Google Analytics is a powerful tool for businesses to understand their online presence, but the large and complex data sets can be overwhelming.

To improve the reporting experience, Google Analytics has introduced several new features.

These updates allow users to identify and address data quality issues, create more precise and granular reports, and adjust sampling controls for faster, more exact insights.

In this article, we’ll explore the new features and discuss how they can help businesses make better decisions based on their data.

Data Quality Icon

The data quality icon now appears at the individual card level, making it easier for users to identify and address data quality issues.

In the past, the data quality icon only appeared at the top of the Reporting snapshot report and the overview reports, which made it difficult to pinpoint...



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