Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.
Digital transformation is here.
But is it really here for search marketers?
According to Google,
“Now is the time to reset, pivot, and think big to transform your business operations to match new digital expectations.”
Search marketers need to transform.
Looking at all your audiences and connecting them to relevant search engines – not just Google – truly allows digital marketers to transform.
Every search engine is different; in results, modes of search, and keyword intent (i.e., what keywords we use on each search engine varies).
It is not possible to duplicate what you are doing on Google and think it will work on YouTube and/or Amazon (or any other search engine for that matter).
As you begin your integrated search strategy, looking at one search engine can help you start to think about the others.
Generally speaking, we use:
- Google to find.
- Amazon to buy.
- YouTube to watch.
When it comes to integrated search strategies, let’s begin by identifying what our focus engine/s are.
Identify Your Core Focus Areas Based On Your Audience And Analyze What The Search Engine Displays
Amazon is all about products.
Get to know your product performance. For brands, this isn’t just looking at Brand Analytics via Amazon Seller Central.
Here are the core and secondary focus of the ‘big three’ search engines:
| Search engine | ... |
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Published by: Book Club