Search engine optimization is essential for commercial mortgage marketing success
Many mortgage professionals, ranging from small loan originators to C-suite executives, spend a lot of time on the concept of how to put their company’s website in a prominent position in web searches. Despite this, however, the process remains remarkably misunderstood.
Another way of describing SEO is that it’s the process and skill of taking intentional actions to improve a website, thus increasing its visibility when users and potential clients look for your products and services via online search engines. A science as old as the internet itself, SEO is the make-or-break delineation process between lenders and brokers who achieve online dominance and those who suffer online obsolescence.
Barring pricey paid placements, SEO mastery is what separates page one Google champs from page seven nobodies. Once upon a time, prominent placement could be attained organically. Not anymore. Today, commercial mortgage brokers and lenders must do more than focus on building a quality business to receive online recognition. They must know SEO.
Intentional placements
For the uninitiated, everything that inhabits a search engine’s prime pages is there intentionally. A lot of time, money and resources are put into how these pages look. Businesses are constantly devising just the right terms to be identified by search engines.
As for the money spent, it isn’t as simple as just paying the major internet...
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Published by: Book Club