Flo Nicolas is a technologist, lawyer, speaker, mentor, writer, tech startup Founder/CEO of CheapCheep & Director, and Creator of Get Tech Smart. She is a dedicated professional with a passion for technology and creative innovation, intent on helping her community to become more tech-savvy and forward-thinking.
In this episode of Get Tech Smart, Flo Nicolas is joined by Logan Ares Snyder, the Owner & Lead Strategist of hasOptimization, to dive deep into the art of driving website traffic. They discuss website analytics, shedding light on essential tools such as Google Analytics and Facebook Analytics, and highlighting the key differences between these analytics platforms.
This article has been edited for length and clarity.
Flo Nicolas:
So, welcome, again. Really glad to have you here. And you can call yourself like a little Google Analytics expert guru.
Logan Ares Snyder:
I think my LinkedIn says something like a digital marketing wizard is my title. Actually.
Flo Nicolas:
Let’s start with that aspect of playing with data and what it means for businesses no matter their size, why should businesses be leveraging data analytics right now? 2023? Why is it crucial?
Logan Ares Snyder:
I mean, this is the best time to do it was 10 years ago. And the second best time, as with everything, is now, there’s a saying in analytics, that if you can’t measure something, you can’t improve it. And it might be more accurate to say, you might improve it, but you won’t know that you...
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Published by: Book Club