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Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes.
While many larger organizations have been quick to embrace content marketing strategies, smaller local businesses often underestimate its potential or remain unsure about its relevance to their operations.
This is particularly true considering the level of effort and time it has traditionally taken to produce content in its many forms; from blogs and social posts to podcasts and videos.
Small business owners and managers may be unsure of content’s value and the return it will provide.
They may be asking questions like, “Who has the time or wants to read, watch, or listen to my content?”
However, as consumer behavior and search engine algorithms continue to evolve, content marketing, when done correctly and purposefully, can be an indispensable aspect of a local business’s overall success.
Unique, relevant, entertaining content can set a local business apart from its other small local or big box competitors.
Let’s delve into the reasons why a content marketing strategy is crucial for local businesses and consider a few practical tips on how to implement effective content marketing strategies to boost brand awareness, establish online authority, engage customers, and drive business growth.
Why Do Local...
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Published by: Book Club