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Blog / Branded Search Traffic Share: Do You Dominate Branded SERPs?
Whether you’re a website owner or a digital marketer, you likely spend a significant amount of time working on digital marketing strategy. That likely includes developing and tweaking your organic search traffic techniques, including search engine optimization (SEO).
However, one important part of organic search traffic that you may be overlooking is branded search terms, like your company or product’s name.
In this post, I’ll introduce you to branded search traffic share and its importance for your marketing strategy, including a look at how three popular digital marketing companies manage their branded traffic.
What is Branded Search Traffic Share and Why is it Important?
Branded search traffic is the traffic that comes to your website via a branded keyword search on search engine results pages (SERPs). This is typically calculated over a period of time (e.g., month, quarter).
An example of a branded keyword search for my website would be “neil patel,” or “neil patel blog,” or even “Ubersuggest”:
Now you might expect that I own 100% of the search traffic on the SERPs for branded searches. That’s not always exactly the case, which is why digital marketers track something called branded search traffic share.
Branded search traffic share is the distribution of total monthly organic traffic that...
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