Welcome to the internet — where your customers are talking and their words carry weight.
As a business, managing Google reviews is a big deal. Especially when a single negative review can bulldoze your reputation, sales and everything you’ve worked so hard to build.
Thankfully, we have the technology to save the day.
In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy.
Let’s get started.
Table of contents:
- Why are Google reviews so important
- How to manage Google reviews
- How to automate Google review management
- Why businesses need Google review management software
- How to find the best Google review management tool
- Top Google review management software
Why are Google reviews so important
Research shows as much as 98% of customers read online reviews for local businesses — and they’re mostly turning to Google.
But reviews do more than just attract and convert potential customers. They’re also excellent brand awareness, SEO and market research tools.
Here’s why you need to pay attention to Google reviews:
Gain trust and credibility
Positive reviews of your business tell newcomers “Hey, this place is great!”
They’re excellent tools for building trust with potential customers as they’re proof you’ve succeeded in delighting past clients just like them.
But it’s not just about praise. By responding to negative reviews promptly — and graciously — you’re able to build credibility...
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Published by: Book Club