Launching a new website is one of the more exciting projects for a company. And during these projects, everyone involved obsesses over the smallest details as if their lives depended on it.
The colors, the logos, the fonts, the pictures – no stone is left unturned, except the stone that has SEO underneath it. Often, SEO is the team not allowed in the room.
After the big launch, everyone expects traffic to appear magically. When it doesn’t, they have to spend more money fixing an SEO problem.
Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought.
This article will explain the three stages of a website launch and how SEO should play a part in each stage:
- The strategy phase
- The build phase
- The launch phase
If your company is launching a new website and you want to advocate for SEO during the process, read on.
Stage 1: The strategy phase
In the strategy phase, teams discuss how the website will look and function.
While others are debating about whether the website should have black and white or color photos, your job is to lay the foundation for SEO.
The best way to do that is through the following key tasks that will impact how designers and developers build the site:
- Keyword research
- SEO siloing
Keyword research
Keyword research helps you align your website content with the queries that your target audience uses when they search for what you have to offer.
What role does this play in the...
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Published by: Book Club