Content from generative (AI) is flooding the internet, but the jury is still out on how AI will impact . There is a lot we don’t know, but it is clear that when marketing agencies embrace these tools, they improve efficiency, automate manual tasks, and increase output. As a marketing agency, you may not be ready to jump on AI’s bandwagon, but if you avoid it entirely, you may be left behind.
AI tools for SEO marketing are constantly improving
The question on everyone’s mind is how Google will react to the new AI-generated content. To say that AI is rapidly evolving is an understatement. The capabilities of AI systems are improving exponentially by the day. In a month, let alone a year, these algorithms will be vastly more sophisticated.
The transformation of AI is moving so rapidly that even Google is having a difficult time keeping up. Since came out, Google’s story has flip-flopped as to whether or not it would penalize AI-generated content. As of now, marketing agencies should stay on top of search engine policies to avoid potential penalties. For example, keep abreast of algorithmic watermarking of ChatGPT content and steer clear of content guideline violations. Search algorithms are likely to change as competition increases between the AI-powered search engines of both Google and Microsoft.
Frank Sanchez
Frank Sanchez is the Managing Partner and Co-Founder of elk Marketing.
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