It wouldn’t be wrong to mention how 2023 has brought forward a long list of changes for those professionals hailing from the SEO industry. And many of the changes served as major hurdles but you cannot forget the great many opportunities that arose as well.
The SEO landscape did undergo quite a bit of reshaping and we saw competition reach new heights while the launch of generative AI boomed like no other technology out there today.
Thanks to the Search Engine Journal, we were able to get the latest insights from over 3800 SEO experts from a wide range of backgrounds. This would unveil the newest trends taking place in the industry. We’re outlining them for our readers below to help them achieve the growth and transition required to enter the next step in their career as an SEO professional.
A total of three integral parameters were outlined from this industry. These were highlighted as causing a major shakeup.
For starters, most professionals reported in detail how much they struggled with content strategy. Then we saw search engine giant Google revamp the guidelines for rating quality where they were left with no choice but to include experience, trust, with authority to the criteria.
Next up, we saw them mention more about how hard it was to prove and even track the values for SEO. A large figure of experts attained budget approvals and even had problems related to client relationships being listed as hurdles. That went on to indicate how much of a struggle it was to...
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Published by: Book Club