Google Site names now work for all languages - Search Engine Land

Google now supports Site names across all languages after launching it initially for English, French, German, and Japanese languages only. Google wrote, “Today, we’re happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop.”

Site names. Site names are the title and name of the site Google shows in the search results listings. “When Google lists a page in search results, it shows the name of the site the page comes from,” Google explained.

What it looks like. Here is where the site name shows in the search result snippet:

All language support. With this update, Site names no longer just work in English, French, German, and Japanese languages but now work across all languages.

Site names are also supported for domains (for example, example.com) and subdomains (for example, subdomain.example.com) but not for subdirectories (for example, example.com/subdirectory), Google explained. That actually happened in May 2023.

Site names timeline. Here is the timeline Google posted of the evolution of site names since it launched in October:

  • October 2022: Site names for the domain level were introduced for mobile search results for English, French, German and Japanese.
  • April 2023 (I have this as March): Site names were added for desktop for the same set of languages.
  • May 2023: Site names are now supported on the subdomain level for the same set of languages and on mobile search results only.
  • July 2023: Site...


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Published by: Book Club