Most SEOs know the difference between short-tail and long-tail searches. In local SEO, we take it further by giving these search term types another name: implicit and explicit searches.
Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. Here’s how knowing the difference can help you get better results in local search.
Implicit vs. explicit search in local SEO: How do they differ?
An explicit search is a search where the user adds a location in their search phrase, such as “car accident lawyer Philadelphia.”
While an implicit search is when the user does not add a location modifier to their search phrase, such as “car accident lawyer.”
Simply put:
- An implicit search is a short-tail or general search.
- An explicit search is a location-modified, long-tail search.
Google can show radically different search results depending on the location modifier a user adds to their search and the user’s physical location at the time of the search.
Generally, this difference is less prevalent in organic SERPs.
In Google Maps search results, however, the difference between an explicit vs. implicit search is more stark and an element every local SEO must pay attention to.
Why do implicit and explicit searches matter?
One search type is much easier to rank and optimize for than the other. This is due to how Google treats local search results based on their local ranking factors.
Google...
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