We all know that Googling stuff is bad now. There’s always a bunch of paid-for sponsored links before your real search results, and even after scrolling past the crap, nothing is quite what you’re looking for. Answers are obfuscated by bad SEO copy even when you’re looking for a basic yes or no. The internet has gone from simple to frustrating, and Google’s dominance means there are few alternatives.
We try to get around it by searching for advice on forums, where real people answer real questions. Quora is still a bastion of helpful tips where people decades ago solved the exact same niche problem you’re facing now. Many other forums are shutting down in favour of Discord, which makes Quora the last of a dying breed.
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Reddit is another go-to, where communities of experts readily offer advice. However, the social media platform isn’t particularly intuitive for people who aren’t terminally online (try explaining the concept of a subreddit to your nan), and they often find themselves googling “how to fix smashed phone screen reddit” or “best new phone reddit” to get the results they’re after.
Companies are gaming this too, now, flooding their own custom subreddits with SEOed links aimed to capture the people who were avoiding that exact webpage.
Google has always said that the changes to SEO rules are intended to benefit users, to show us the most appropriate results for our queries. In short, Google...
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Published by: Book Club