Google has been the dominant search engine for so long that ‘google’ is a verb for searching online today.
As a result, Google looked untouchable for over two decades but ChatGPT has it looking behind its shoulders. That may be but Google still remains dominant today and you can still use it to further your business.
Google still holds 91.7% of the global search engine market—Bing, which ChatGPT now powers is a distant second with 3.1% market share as stats compiled by Techopedia show.
The dominance is even more pronounced when we narrow in on mobile. The Big G commands 95.2% of the global mobile search engine market. Turns out their investment in Android, which now runs on billions of devices across the world has come in handy.
Google develops and gives Android out for free but as many antitrust lawsuits levied against them around the world reveal, free Android comes with strings for phone manufacturers. One of those strings involves having Google as the default search engine.
They have paid and continue to pay to maintain this monopoly. Google pays Apple an estimated $15 to $20 billion per year to be the default search engine on the iPhone. For context, Trading Economics puts Zimbabwe’s GDP in 2022 at $20 billion.
Advertising on Google
This all means advertising on Google remains a good strategy, depending on what you’re peddling of course.
If you decide to go down that path, the next question is: how effective will it be? Well, one of the main things you will be...
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Published by: Book Club