Websites are a business’s digital storefront and practically every company has invested in their own internet real estate. These ecommerce digital stores, however, interact differently on desktop and mobiles. Considering the majority of internet surfers access the web through their phones, optimising this version is crucial to build your brand’s authority and keep customers returning to your website.
Getting your mobile SEO strategy right takes a couple of steps that we explain in this article. From tracking mobile behaviour to using contact widgets, we walk you through the ins and outs of mobile optimisation and its benefits. After implementing these steps, you should feel confident that all your users, whether they’re visiting from a desktop computer or a smartphone, are having a positive interaction with your brand.
Key mobile optimisation statistics you need to know
- Reducing mobile site speed by 0.1 seconds results in an 8% increase in conversions (HubSpot)
- 61% of mobile users are more likely to contact a local business with a mobile site (brightlocal.com)
- Over half (55.4%) of internet users use mobile phones to purchase online (HubSpot)
- At least 79% of smartphone users have made a purchase online using their mobile device in the last 6 months (OuterBox)
- Initial mobile search result on Google tends to achieve a 26.9% organic CTR
In this page
- What is mobile optimisation?
- 10 website mobile optimisation tips for small business owners
- Mobile optimisation...
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Published by: Book Club