SEO Siloing: A Comprehensive Guide to Siloing in SEO - NeilPatel.com

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Blog / The Expert’s Guide to SEO Siloing

If you’re serious about improving your keyword rankings, then you need to get your site structure on point. Orphan pages and random categories won’t do. Instead, you need a logical way to structure your website around related topics.

That’s why I’m talking about SEO siloing.

SEO siloing is an effective form of website architecture that improves your site’s usability, positions you as an authority, and improves your rankings.

In this article, I’ll explain what SEO siloing is, why it works, how you can start the siloing process, and my best practices for getting it right.

What is SEO Siloing?

SEO siloing isn’t anything like marketing siloing.

Instead, it’s a form of website architecture where you create isolated groups of content about a specific topic:

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Each SEO silo has a core homepage that links to a series of related posts, all of which are interlinked. Crucially, there is no interlinking between silos. Each complete silo is isolated from another.

Let’s take my site as an example. You can already see there is a silo structure for SEO in place.

All of my blog articles come under “Blog,” the services provided by my digital marketing agency come under “Services,” and all my internet marketing tools are under the “Tools” heading.

I could take things even further if I wanted to silo my blog content. For example, I...



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