Entrepreneur Joey Nickell, a former beverage brands executive, is launching a new sports drink startup, Clear Cut Hero. Nickell leveraged his expertise to develop a new electrolyte formula, flavors, and a growing collegiate fanbase to drive adoption.
Nickell founded Clear Cut Hero under his company, Clear Cut Brands, to bring a new sports hydration solution. After years leading sales, marketing, and strategy for Fortune 500 beverage giants, he decided to channel his insights into a new brand. "I saw an opportunity to create the next-generation sports drink focused on quality ingredients, great taste, and empowering athletes," Nickell explained.
With just 25 calories and 5 grams of sugar per 16oz, Clear Cut Hero aims to provide maximum electrolyte replenishment. It comes with six unique flavors - Apex, Nova, Nexus, Dragon, Eclipse and Cosmic - to offer bold, smooth taste for any palette. Nickell focused Clear Cut Hero's launch on college campuses to quickly build authentic grassroots advocacy. The strategy proved effective, with over 150 athletes nationwide eagerly adopting the brand after sampling.
Local university teams were among the first to receive samples and provide positive feedback. Enthusiasm spread quickly across campuses through students' social media sharing. Clear Cut Hero further expanded its collegiate reach through a new partnership.
"College athletes immediately loved the electrolyte boost and taste," said Nickell. “Their genuine excitement is our best marketing. We can't wait to fuel more student athletes' journeys with Hero.” Beyond universities, Clear Cut Hero is accelerating retail placement. After a debut in leading grocery chain stores, the brand will launch in more top grocers.
Despite launching just months ago, Clear Cut Hero's momentum is undeniable. Its rapid traction shows the brand has potential to disrupt the wider sports drink market valued at over $2 billion. Nickell always believed his insights from managing billion-dollar brands could drive change. Now, his big bet on Clear Cut Hero is paying off.
"We're still in the early innings, but we've proven products tailored specifically to athletes' needs resonate," Nickell said. “This is just the starting line of Clear Cut Hero's marathon.” With Nickell's bold vision and leadership, Clear Cut Hero is positioned to continue making waves. The fledgling brand's remarkable growth shows the power of innovation to meet previously unmet needs. Look for Clear Cut Hero at more universities and grocery stores nationwide in 2023 and 2024.
About Clear Cut Brands
Clear Cut Brands believes every athlete can make an impact as a hometown hero. The company's sports drink, Clear Cut Hero, provides essential electrolytes and hydration to fuel athletes' performance. Learn more about Clear Cut Hero's mission and flavors at www.clearcuthero.com.
Media Contact
Organization: Bussler & Co.
Contact Person: Frederik Bussler
Website: http://www.bussler.co
Email: frederik@bussler.co
City: New York City
State: NY
Country:United States
Release id:7256
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Original Source of the original story >> Former Beverage Executive Launches Clear Cut Hero Brand