Designs By Nature Gems, a high quality, handmade artisan work was born from the passionate, creative journey of its founder, Laura Sultan. While her story is remarkable, this brand is about much more than a single individual. It exemplifies the ideals and ethos that this jewelry brand represents.
Laura Sultan, the founder of Designs By Nature Gems, has a unique entrepreneurial journey that combines her artistic passion with a deeper understanding of business. Her career began as a high school teacher, where she stressed the importance of self-esteem and achievement for at-risk youth. Laura's life took a dramatic swing when she and her partner chose to relocate to Canada. The move drove her to make a career change and envision a new type of business.
Laura dedicated herself to learning about e-commerce and the basics of business, setting the stage for what would later become Designs By Nature Gems. She started out by selling handmade jewelry at art markets and craft fairs. Her designs, which were mostly based on wire wrapping, wire crochet, and chainmail techniques, began gaining popularity. Her artistic ability and spiritual belief in crystals and energy gave her crafts a deeper meaning. As the business grew, her focus moved to sales, customer communication, SEO and marketing. Laura's creative background, along with her mathematical expertise, differentiates her as a successful entrepreneur.
Designs By Nature Gems' basic principle is that jewelry should be both high quality and affordable for everyone. Laura believes that everyone should be able to own beautiful pieces that speak to their spirit without having to break the bank. It is a commitment to provide affordable luxury.
The company is founded on a strong belief in the power of crystals and energy. The jewelry reflects both a spiritual connection and a strong aesthetic. Each piece is designed with the goal of healing and uplifting, that transforms the enterprise from a mere jewelry line to a lifestyle brand.
Laura has additionally launched two new jewelry lines, Valor835 and Raw Stone Elegance, to appeal to a wider range of customers. Valor835 is geared towards men, offering gender-specific jewelry, whereas Raw Stone Elegance pays homage to the company's handmade beginnings, emphasizing minimalism with an artisanal touch. Both brands aim to make Laura's products accessible to everyone.
The hard work paid off, as Designs By Nature Gems experienced remarkable growth. Laura's dedication and tireless efforts earned her several prestigious accolades, including the Stevie Awards for the Fastest Growing Company of the Year, and most recently, the CXO 2.0 Conference Outstanding Leadership Award. These awards highlight her company's tremendous growth and accomplishments.
Laura Sultan's journey from a teacher to a successful entrepreneur is quite exceptional. Her dedication to quality and affordability while keeping with the true spirit of the craft distinguishes her brand. Laura is establishing a space in an industry where art meets commerce that represents progress and values.
"I want to change or bring a different tone to the entire narrative," Laura stated. “I’m navigating the challenges of a recession, after a pandemic. I've been fortunate to be able to provide my handcrafted jewelry to people in a way that complements their own styles, while showcasing these remarkable raw crystals. As an artist and an entrepreneur, it is an honor to be able to implement sustainable and ethical business practices. We work directly with local crystal shops and sourcing raw materials from sustainable sources, whenever possible. This supports my company's objectives of lowering our carbon footprint and rebuilding the local economy by hiring local Torontonians.”
Laura's commitment to her staff and the workplace is equally impressive. She recognizes the specific obstacles that artists confront and endeavors to keep the work environment positive and welcoming. Her humanitarian values, instilled in her from her days of teaching at-risk youth, are reflected in how she manages her business and her team. Every employee at Designs By Nature Gems has a sense of security and a work environment that encourages growth and creativity.
Laura hopes to pivot in the future years and focus on offering affordable packages to make her creations more accessible. Her brand's aim is simple: to make art and healing available to everyone, while cultivating a positive and secure work environment.
Media Contact: Laura Sultan
Email: laura@designsbynaturegems.com
Published by: Pathos Communications Ltd